Web Marketing News South Africa

Web Marketing News in Johannesburg ;  focus their efforts solely on experiential marketing; and others not do anything but direct marketing. Integrated marketing agencies, nevertheless, are a completely different kettle of fish.

Integrated advertisng companies are a little bit like Toys R South Africa. Ok, they’re not “magical places” with “toys in their millions all under one roofing system.” However, if you change the word “toys” with “marketing services”, you’ve pretty much strike the nail on the head.

Essentially, incorporated marketing agencies are business that can satisfy all of their clients’ marketing requires under one roofing system.

Integrated strategic marketing firms have the capability, resources and knowledge to carry out a range of various marketing methods in one cohesive effort. These companies boast big teams of experts with different locations of knowledge across a large range of marketing and interactions disciplines.
These various teams then work together to make sure their customers’ projects are as effective, meaningful, constant, harmonious and, for that reason, as efficient as possible.

“Digital Marketing” The Latest Trend In Business Promotion

website marketing
A lot of integrated companies provide a combination of all, or a few of, the following services: digital marketing, direct marketing, experiential marketing, PR, advertising, guerilla marketing, social media, sales promotion, B2B communications, mobile marketing, buyer marketing, sponsorship, CRM, graphic style, copy-writing and brand name strategy.
Our company is not just another advertising agency. Our method permits us to produce special projects that run across the board. We do not outsource a single element of our work. Every campaign is produced, handled and carried out in-house. A strong project requires a strong marketing strategy. What works best for them won’t work best for you. That’s why we strategise. Our proficiency extends beyond basic advertising. From social networks, print, outside and web, we develop everything needed to build extraordinary results. Having managed a few of the largest brand names in the South Africa and established campaigns throughout the country, we know what works best for you. Whatever we do is customised for your business. Always. You get the best results for your needs, and it’s always constructed for you.
The world of marketing is moving more towards digital. From marketing to inbound marketing, digital is an economical and adaptable medium to market your business in.

Latest News for Web Marketing News Johannesburg

internet business marketing

Are you having a hard time to accomplish your marketing objectives? Call our consultants into take a look over your approach and recommend on more reliable ways to market your company. We offer hourly consulting services to review your advertising, branding and marketing techniques.
No marketing works without a detailed strategy. Our specialists are experienced at creating methods and plans for a broad range of markets, focusing on the best marketing aspects and messages that accomplish the company’s short and long term goals.
Brands enjoy us because we are an unique tactical marketing agency. We combine the technique and imaginative branding skills of a standard advertising agency with the production abilities of the world’s top-ranked event marketing firm. All our customer relationships are tactically handled – we’ve established our procedures and tools to join method and innovative so that even the smallest detail is vital.

What is Digital Marketing?

advertising strategies

Seriously though…what is it?

This is a question I get asked when I have to try and explain to people what I actually do for a living. Surprisingly, most people don’t really have an understanding of what marketing is at all.

I usually end up telling them that I am responsible for the banner ads they see online after looking at a nice pair of shoes or a new washing machine or something. Their response is usually exasperation because they find these ads annoying or, a slight look of worry as they ask me how ‘the internet’ know what they have been looking at. This is closely followed by an brief explanation of cookies and a swift move into another subject.

At one point I just decided to tell people that my company builds website because…well because everyone knows what a website is.

You industry folk will probably be huffing saying something along the lines of ‘Everyone knows what marketing is’.

Sorry industry folk…you are wrong.

In fact, I would hedge a guess that lots of our clients aren’t that far removed from the general public in terms of actually knowing what marketing is…or certainly digital marketing.

Our trusty friend google defines marketing as:

the action or business of promoting and selling products or services, including market research and advertising.

That’s pretty concise as Google often is. I also asked Siri who promptly got confused about the whole situation so I decided to ask it to do a rap for me instead.

So marketing is about the promotion and selling of a product or service. Again, I have tried similar explanations with friends and family and they instantly jump to the conclusion that I work in some kind of call centre cold calling people trying to sell them some PPI cover.

You might ask why it matters that my friends and family don’t understand what I do. Einstein said:

If you can’t explain it simply, you don’t understand it well enough

Let’s face it, Einstein was probably right. He seemed like a well rounded intelligent guy. Though I never met him personally, I’m pretty sure he knew his stuff.

So the problem that presents itself is the ability to explain what I do in one simple, all encompassing statement that was simple enough for even my grandmother to understand.

What I would really love to do is show them a clip from the show MadMen and tell them “That’s what I do” making me seem both more glamorous and creative than I really am. Sadly, long gone are the days of pouring myself a stiff drink and lighting up a lucky strike in the early afternoon. I don’t think I have enough suits or hair to even compete in the 60’s advertising industry anyway.

Now, to rewind from my deviation and get back to the point.

First of all let’s talk about marketing and advertising.

Google has it right. It’s really about presenting a product or service to consumers at the right time, in the right place at the right price. In the early days this would be done via a full page spread, on a billboard or on the radio. Then, through the magic of television, these products started to appear on the small screen. These are all tactics of advertising that still exist today and still demand a high percentage of our clients budgets.

The vastly different world of digital marketing attempts to present a product or service to a consumer at the right time, in the right place at the right price.

Wait…hang on…that can’t be right.

Surely digital marketing and traditional marketing can’t be the same thing? Can they?

When you think about it, the purpose of marketing hasn’t really changed since it’s inception. We are still trying to connect people with products and services. We still try to show people how they can solve a problem, how they can make their life; easier, prettier, quicker more enjoyable. The products have changed, the price points have change but the motivation, the principals remains the same.

Digital Marketing is JUST Marketing

One of the key differentiators is that we now have access to far more data than we have ever had before.

In the past we may have had a creative director sitting on a throne of tag lines and scamps raining a shower of thoughts and concepts down onto the peasants to book the media whilst the accounts team took the clients for drinks and a meal.

That still exists but to compliment it, we also have teams of developers building intuitive/interactive platforms and analysts interrogating data and providing detailed customers insights and proof of ROI.

It is much more common to have a campaign with strategy, data and insights at it’s core but walks hand in hand with creative to make all of the 1’s and 0’s look and feel engaging to a user.

If a great marketing campaign was once a happy accident, digital gives us the opportunity to become more accident prone.

In conclusion, it’s time to stop thinking in silos. It’s not digital vs. traditional. DM’s, Billboards and print ads et al will always play a part. All that’s happened is that we now have a whole bunch of new platforms to play with.

You still need to think about presenting your target audience with the right product, in the right place, at the right time. If your audience responds really well to a leaflet through the door then do that. If they are all talking about you on social media then be there…join the conversation. Your advertising should put your user at the centre of the story so find out where they are and talk to them there.

Web Marketing News in Johannesburg

tv advertising

Seriously though…what is it?

This is a question I get asked when I have to try and explain to people what I actually do for a living. Surprisingly, most people don’t really have an understanding of what marketing is at all.

I usually end up telling them that I am responsible for the banner ads they see online after looking at a nice pair of shoes or a new washing machine or something. Their response is usually exasperation because they find these ads annoying or, a slight look of worry as they ask me how ‘the internet’ know what they have been looking at. This is closely followed by an brief explanation of cookies and a swift move into another subject.

At one point I just decided to tell people that my company builds website because…well because everyone knows what a website is.

You industry folk will probably be huffing saying something along the lines of ‘Everyone knows what marketing is’.

Sorry industry folk…you are wrong.

In fact, I would hedge a guess that lots of our clients aren’t that far removed from the general public in terms of actually knowing what marketing is…or certainly digital marketing.

Our trusty friend google defines marketing as:

the action or business of promoting and selling products or services, including market research and advertising.

That’s pretty concise as Google often is. I also asked Siri who promptly got confused about the whole situation so I decided to ask it to do a rap for me instead.

So marketing is about the promotion and selling of a product or service. Again, I have tried similar explanations with friends and family and they instantly jump to the conclusion that I work in some kind of call centre cold calling people trying to sell them some PPI cover.

You might ask why it matters that my friends and family don’t understand what I do. Einstein said:

If you can’t explain it simply, you don’t understand it well enough

Let’s face it, Einstein was probably right. He seemed like a well rounded intelligent guy. Though I never met him personally, I’m pretty sure he knew his stuff.

So the problem that presents itself is the ability to explain what I do in one simple, all encompassing statement that was simple enough for even my grandmother to understand.

What I would really love to do is show them a clip from the show MadMen and tell them “That’s what I do” making me seem both more glamorous and creative than I really am. Sadly, long gone are the days of pouring myself a stiff drink and lighting up a lucky strike in the early afternoon. I don’t think I have enough suits or hair to even compete in the 60’s advertising industry anyway.

Now, to rewind from my deviation and get back to the point.

First of all let’s talk about marketing and advertising.

Google has it right. It’s really about presenting a product or service to consumers at the right time, in the right place at the right price. In the early days this would be done via a full page spread, on a billboard or on the radio. Then, through the magic of television, these products started to appear on the small screen. These are all tactics of advertising that still exist today and still demand a high percentage of our clients budgets.

The vastly different world of digital marketing attempts to present a product or service to a consumer at the right time, in the right place at the right price.

Wait…hang on…that can’t be right.

Surely digital marketing and traditional marketing can’t be the same thing? Can they?

When you think about it, the purpose of marketing hasn’t really changed since it’s inception. We are still trying to connect people with products and services. We still try to show people how they can solve a problem, how they can make their life; easier, prettier, quicker more enjoyable. The products have changed, the price points have change but the motivation, the principals remains the same.

Digital Marketing is JUST Marketing

One of the key differentiators is that we now have access to far more data than we have ever had before.

In the past we may have had a creative director sitting on a throne of tag lines and scamps raining a shower of thoughts and concepts down onto the peasants to book the media whilst the accounts team took the clients for drinks and a meal.

That still exists but to compliment it, we also have teams of developers building intuitive/interactive platforms and analysts interrogating data and providing detailed customers insights and proof of ROI.

It is much more common to have a campaign with strategy, data and insights at it’s core but walks hand in hand with creative to make all of the 1’s and 0’s look and feel engaging to a user.

If a great marketing campaign was once a happy accident, digital gives us the opportunity to become more accident prone.

In conclusion, it’s time to stop thinking in silos. It’s not digital vs. traditional. DM’s, Billboards and print ads et al will always play a part. All that’s happened is that we now have a whole bunch of new platforms to play with.

You still need to think about presenting your target audience with the right product, in the right place, at the right time. If your audience responds really well to a leaflet through the door then do that. If they are all talking about you on social media then be there…join the conversation. Your advertising should put your user at the centre of the story so find out where they are and talk to them there.

Digital Marketing Agility — B2B vs B2C

small business advertising

In the technological world in which we live in, many types of commerce are now done electronically and over the internet. Between the rise of online transactions and the ease of information that is passed on over the web, mastering the usage of technology has become a must-have skill for any company, big or small. Marketing in particular is a facet of business in which technological usage is very important for ensuring success.

The single best way to reach a marketable audience today is through the internet. In the past, magazine and newspaper advertisements were the strongest channel of marketing, followed by radio and television commercials. While these are all still very merit able means of marketing, they cannot compete with the speed and efficiency of internet advertising. The reason for this is that people spend more time on the internet than they do doing other marketable activities, like watching television or reading a newspaper. Most of the news and articles people read is online, so it makes sense that the bulk of their ads would also be seen online.

One of the key aspects of building a successful business is to market the goods and services being sold. By marking those products digitally, it allows the company to reach a much wider audience at a faster rate than any other medium. Moreover, market research is much easier to conduct online because of the ability to reach not only a vast amount of people, but also the ability to target certain groups of people. Consumers are also much more receptive of taking the time to complete an online survey than they are of speaking with someone with a clipboard in a mall.

By becoming proficient with digital marketing, businesses can learn much more easily how to reach consumers and cater to their needs. They are also able to reach consumers to sell products much more efficiently than ever before. To learn more about the benefits of digital marketing for your small business and how to implement it, please call the County Economic Development Council.


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